Toll Free: 866.875.5050

About Our Agency

Insurance is a family business for David & Richard Stiehl, and the Apex Insurance Group.  Their father Dan Stiehl began his insurance career in the early 1970’s, working for an insurance company before starting his own agency in Chippewa Falls, WI.  He soon expanded to Bloomer, WI and around 1980 co-founded what would become a large insurance agency in Northwestern Wisconsin.  Dan and his co-founder eventually sold that agency in late 1996.

Apex Insurance Group as it stands today was founded in Bloomer, WI in 2005 as the Stiehl Agency by David Stiehl.  At that time we were a member of a franchise group.  In 2009 we opened an office in Eau Claire, WI.  In 2010, we acquired the Dave Shong Agency, which rapidly expanded our Federal Crop Insurance services.  In 2012, we acquired Flambeau Valley Insurance Center in Ladysmith, WI.  In 2013 Dave’s Brother became a partner, and we ended our franchise relationship.  We re-branded the agency as Apex Insurance Group, and continued our growth and expansion.  In 2016 we acquired Dickinsen Insurance Services in Augusta, WI.  In 2017 we acquired Esser Insurance Agency in Alma Center and Big Rivers Insurance with locations in Menomonie, WI and Cornell, WI.

Our Locations

 Apex Insurance Group - Bloomer

Apex Insurance Group - Bloomer

1400 Main St.
Bloomer, WI 54724
Main office: 715-568-5050
Toll free: 866-875-5050

Apex Insurance Group - Big Rivers Insurance (Cornell)

215 Main St
Cornell, WI 54732
Main office: 715-239-6566

Apex Insurance Group - Big Rivers Insurance (Menomonie)

1515 Stout Rd #1
Menomonie, WI 54751
Main office: 715-235-5519
Toll free: 800-441-5519
Apex Insurance Group - Dickinsen Insurance

Apex Insurance Group - Dickinsen Insurance

E18940 US Hwy 12
Augusta, WI 54722
Main office: 715-286-2794
Toll free: 866-875-5050
Apex Insurance Group - Eau Claire

Apex Insurance Group - Eau Claire

4330 Golf Terr., Suite 206
Eau Claire, WI 54701
Main office: 715-855-5050
Toll free: 866-875-5050

Apex Insurance Group - Esser Insurance

106 W. Main Street
Alma Center, WI 54722
Main office: 715-964-6311
Apex Insurance Group - Flambeau Valley

Apex Insurance Group - Flambeau Valley

818 Roesler Ave. W
Ladysmith, WI 54848
Main office: 715-532-6696
Toll free: 866-875-5050

Our Providers

I talked to you this morning about getting my kids ins thru you versus my current balanced plan policy. I appreciate your honesty telling me I have a good deal currently. You put honesty over making a buck. You're a class act. If I stay in the area, I'll be a lifelong customer. Thank you.
Scott H.
I am writing this to you as a very happy and satisfied customer due to the works of Jeremy Werner. He insured my vehicle (2010 Camaro) and has always been on top of his game. He makes promises he always keeps. If he says he will call at a specific time, he always does. He shows so much concern and never once has he had a bad attitude towards me. A violation of mine was to fall of today, we had spoken about it about 3 weeks ago and he said he will see what he could do to reduce my rates. I had totally forgotten about it, at 8am this morning while at work, I received an email from him telling me he had gotten in contact with progressive and my rates have been reduced. I personally do not know him but I know he deserves some sort of recognition for his good work. working with him has been very satisfying. I hope it is okay if I do refer people to him because I am sure they will be as satisfied as I am.
Francis O.
Accommodating, professional, helpful, and quick. Very comfortable experience and I was impressed by their capabilities. Highly recommended.
Brad M.