Toll Free: 866.875.5050

Auto Insurance in Bloomer and Ladysmith, WI


Auto insurance keeps you secure whether you’re on the road or off, and it keeps you compliant.  You face a lot of risks as a driver, and any of these risks can translate into significant financial losses if the risks are un-mitigated, so having insurance is wise.  It minimizes or eliminates losses and gives you peace of mind.  At Apex Insurance Group we have an all-encompassing auto insurance program that allows you to stay secure and compliant for the best possible price.  We customize broad and flexible coverage plans through this program and these plans provide the greatest value. 


Effective auto insurance policies strike a balance between general and specific coverages.  These coverage types apply to many drivers in some cases and very few drivers in other cases.  What’s most important about the coverage blend of any policy is that the blend matches the needs of a policyholder.  At Apex Insurance we find the balance of coverages that you need and we make sure that this balance maximizes your savings and gives you most overall value. 

The coverages from which can choose are numerous and diverse, and this is in part due to the partnerships that we have with different insurance providers.  Each of these providers makes our offerings more expansive and rich, and this benefits you because it makes it easier for you to customize your plan.  Customization means a better fit.  

The coverages from which you can choose include:

·         Liability Coverage

·         Comprehensive Coverage

·         Collision Coverage

·         Uninsured & Underinsured Motorist Coverage

·         Diminishing Deductible

·         Accident Forgiveness

·         Minor Violation Forgiveness

·         Roadside Assistance

·         Specialty Auto Insurance

·         24-Hour Customer Service

·         Towing

·         Rental Reimbursement

·         Personal Injury Protection (PIP)

·         Mexican Auto Insurance

·         Medical Payments Coverage

In addition to helping you select coverages, we will help you identify and take advantage of discounts and benefits that save you money and time.  A good-driver discount and a multi-vehicle discount are among the discounts to which you might be entitled.  Chief among benefits and discounts are multi-line home and auto insurance discounts, which you get if and when you combine your auto insurance with your home insurance.  To learn more about this combination, please see our home & auto insurance page


We’re local agents so we know the demands of drivers in Northeastern Wisconsin and we know markets in this area.  We’ve insured drivers for decades and know what constitutes optimal solutions.  We can deliver these solutions expediently and keep these solutions current.  These and other abilities distinguish us among insurers. 

We provide comprehensive products and we provide personalized, far-reaching services as well.  We give you all of the information you need to make the best decisions and we manage risk and claims.  As a result you always have access to your agent, can keep costs low, and have an advocate. 

If you would like to learn more or to speak with an agent, please contact us in Bloomer, Eau Claire, or Ladysmith, or give us a call.  You can also request a quote to get start on a policy.

Apex Insurance Group is proud to provide car insurance in Bloomer, Ladysmith, Eau Claire, Chippewa Falls, New Auburn, and Colfax, WI.  We also serve other areas in Wisconsin and we serve five other states as well.

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Our Locations

 Apex Insurance Group - Bloomer

Apex Insurance Group - Bloomer

1400 Main St.
Bloomer, WI 54724
Main office: 715-568-5050
Toll free: 866-875-5050

Apex Insurance Group - Big Rivers Insurance (Cornell)

215 Main St
Cornell, WI 54732
Main office: 715-239-6566

Apex Insurance Group - Big Rivers Insurance (Menomonie)

1515 Stout Rd #1
Menomonie, WI 54751
Main office: 715-235-5519
Toll free: 800-441-5519
Apex Insurance Group - Dickinsen Insurance

Apex Insurance Group - Dickinsen Insurance

E18940 US Hwy 12
Augusta, WI 54722
Main office: 715-286-2794
Toll free: 866-875-5050
Apex Insurance Group - Eau Claire

Apex Insurance Group - Eau Claire

4330 Golf Terr., Suite 206
Eau Claire, WI 54701
Main office: 715-855-5050
Toll free: 866-875-5050

Apex Insurance Group - Esser Insurance

106 W. Main Street
Alma Center, WI 54722
Main office: 715-964-6311
Apex Insurance Group - Flambeau Valley

Apex Insurance Group - Flambeau Valley

818 Roesler Ave. W
Ladysmith, WI 54848
Main office: 715-532-6696
Toll free: 866-875-5050

Our Providers

I talked to you this morning about getting my kids ins thru you versus my current balanced plan policy. I appreciate your honesty telling me I have a good deal currently. You put honesty over making a buck. You're a class act. If I stay in the area, I'll be a lifelong customer. Thank you.
Scott H.
I am writing this to you as a very happy and satisfied customer due to the works of Jeremy Werner. He insured my vehicle (2010 Camaro) and has always been on top of his game. He makes promises he always keeps. If he says he will call at a specific time, he always does. He shows so much concern and never once has he had a bad attitude towards me. A violation of mine was to fall of today, we had spoken about it about 3 weeks ago and he said he will see what he could do to reduce my rates. I had totally forgotten about it, at 8am this morning while at work, I received an email from him telling me he had gotten in contact with progressive and my rates have been reduced. I personally do not know him but I know he deserves some sort of recognition for his good work. working with him has been very satisfying. I hope it is okay if I do refer people to him because I am sure they will be as satisfied as I am.
Francis O.
Accommodating, professional, helpful, and quick. Very comfortable experience and I was impressed by their capabilities. Highly recommended.
Brad M.