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About Us.

Our strength is in our commitment to care for you, your family, and your business with an eye on your ever-changing needs.
David Stiehl

Agent / Owner

Richard Stiehl

Agent / Owner

Interesting Facts.


Founding Year

Apex Insurance Group is a family-owned and operated business, with deep roots in the insurance industry and local communities.


Strategic Acquisitions

Over the years, Apex Insurance Group has experienced rapid growth through strategic acquisitions of highly-respected local agencies allowing our footprint to stretch across the state of Wisconsin.


Insurance Company Contracts

Apex Insurance Group proudly represents many trusted carriers, allowing our staff to find insurance coverage for the best value.

Our Company History.

The Foundation.

Apex Insurance Group originated as the Stiehl Agency in Bloomer, WI in 2005, founded by David Stiehl. Since its establishment, the company has grown into a comprehensive insurance services provider, while maintaining its focus on personalized service and community engagement.

Expansion into Eau Claire, WI market.

Four years after the establishment of the Stiehl Agency, Apex Insurance Group opened its first branch office in Eau Claire, WI in 2009, further expanding its operations and presence in the region to better serve clients in this area with a wider range of insurance services.

Acquisition of the Shong Agency

In 2010, Apex Insurance Group acquired the Dave Shong Agency, a move that proved instrumental in the rapid expansion of our Federal Crop Insurance services, helping us to better serve the needs of agricultural clients and solidifying our position as a comprehensive insurance services provider.

Acquisition of Flambeau
Valley Insurance Center

The year 2012 saw Apex Insurance Group's acquisition of Flambeau Valley Insurance Center in Ladysmith, WI, which further strengthened our market position in the region by adding to our expertise in a range of insurance solutions and enabling us to provide our clients with a more comprehensive suite of services. This acquisition was part of our ongoing efforts to expand our footprint in the Wisconsin insurance market and enhance our ability to serve the needs of local communities.

Family ownership expands and Apex Insurance Group arrives.

In 2013, Apex Insurance Group added Richard Stiehl as a partner and re-branded the agency with its current name, continuing its growth and expansion while maintaining a focus on personalized service and community engagement. Richard's expertise and the company's commitment to these values have helped establish Apex Insurance Group as a trusted insurance services provider in Wisconsin and beyond.

Acquisition of Dickinsen
Insurance Services

In 2016, Apex Insurance Group's acquisition of Dickinsen Insurance Services in Augusta, WI benefitted our clients by providing them with access to an even broader range of insurance solutions from a trusted and experienced provider. This move allowed us to better meet the evolving needs of our clients and reinforced our commitment to providing personalized and comprehensive insurance services to communities throughout Wisconsin.

Two more acquisitions and territory growth.

The year 2017 saw a major expansion of Apex Insurance Group with the acquisition of Esser Insurance Agency in Alma Center, as well as Big Rivers Insurance in Menomonie, WI and Cornell, WI.

Abel Insurance joins the team.

Amidst the challenges of the global pandemic, Apex Insurance Group continued to demonstrate its resilience and commitment to growth, as evidenced by its acquisition of Abel Insurance in Kaukauna, WI in 2021. This strategic move further solidified Apex Insurance Group's position as a leading provider of comprehensive insurance services in Wisconsin and beyond.

A new addition, West Salem Insurance

In early 2023, Apex Insurance Group expanded its presence in Wisconsin by acquiring West Salem Insurance, located in the town of West Salem. As always, Apex Insurance Group remains dedicated to maintaining strong relationships with its clients and to being an active and engaged member of the communities it serves.

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